Hello, I am a student from one of the bootcamp online in Indonesia called dibimbing.id. My name is Eka Prasna, you can call me Eka. This post aims to fulfill the task from dibimbing.id
The app I use for research is a personal fitness app which is the app I looking for my pleasure.
Project Overview
Lack of exercise will be bad for our health. During current pandemic situasion we required not to leave the house for activities. This situation make the people who usually do the gym can’t exercise as usual.
This app is not only intended for gym enthusiast, but you can use the app for regulate body fitness. We can manage what’s program we need based on time and goal you want to be approaced.
Based on that situation, this app is expected to make it easier for us as gym enthusiast or for who can’t manage his time for exercise.
The research that i conducted to this project had two goals:
- Exploration: Better understand the habits, desires, pain points of personal fitness app.
- Looking for solution for users who have no time for exercise
Respondent criteria
These are respondents who meet the criteria :
Age : 20–50 tahun
Gender : Man/Woman
- User who usually do exercise.
- User who want to do exercise but have no time to manage.
Research Process
The method used in this research is Quantitative — Survey.
Process
I use the framework to generate the appropriate product. I use design thinking that consists of empathy, define, ideate, prototype, and testing.
Brainstorm
For solving the problem that users face, we do the ideate and brainstorming with HMW (How Might We Question).
- How Might We do exercise without leaving home.
- How Might We do exercise when we have busy time.
- How Might We get exercise program which is enough and no time consuming.
Research Plan
Questionnaire
- Whats your name?
- How old are you?
- Where do you live?
- What do you do?
- When was the last time you exercised?
- Where do you usually do exercise?
- What do you think about the place where you do exercise?
- What’s your motivation doing exercise?
- Tell me what do you need to do exercise?
- What are your difficulties when do exercise?
- What do you think about do exercise in pandemic situation?
- Why do you exercise?
- How was your experience doing exercise during pandemic situation?
- What exercise do you love? tell me !
- What are your difficulties when do exercise at home?
- Tell me what do you need to do exercise at home?
Recruitment participant
I distributed google questionnaires to respondents who were selected based on predetermined criteria.
When distributed the survey I found several obstacles, including:
- Time: I thought , I can’t make it because lack of responden. My time runs out before deadline.
- Behaviour: Most Indonesian people don’t like exercise. I should take a lot of time to get the respondens who required.
User Persona
Key Insight
From the research I conducted, I got some key insight:
- Mostly Users who use a personal fitnes app need a replacement program.
- They are all average depending on the tool during practice.
- They need a mentor to watch and manage their replacement program.
- Generally when do exercise at home, we found several obstacles which is influenced their mood and motivation.
Actionable Insight
Based on our respondents need and problem, I got several actionable insight:
- Make a exercise program based on users needs and behaviour.
- Provide programs that do not require tools but are as efective as using tools.
- Provide mentoring program for user to watch and manage their exercise.
- Provide 24 hours mentor support to matching user schedule with our mentors.
